Is your website bringing in the work you want?
You know your business offers something valuable. But when potential customers search for the services you provide, competitors appear ahead of you, even when their experience doesn’t match yours.
Perhaps your website brings in very few enquiries. Or it attracts people looking for services you don’t offer or the sort of work you’d rather move away from.
You know something needs to change, but advice is everywhere and it’s difficult to know where to start. Improve your existing pages? Write more articles? Target different searches?
Before spending time and money changing your content, you need to understand where the opportunities are.
SEO services built around your business goals
I help you work out how search can support the growth of your business, then build a practical strategy around the opportunities that matter.
We’ll start with the services you want to grow and the customers you want to attract. I’ll investigate what those people are searching for, how your website currently performs and where there’s potential to improve.
For specialist businesses, a precise search can be more useful than a popular phrase that attracts a much broader audience. I consider what someone needs when they search and how closely that matches what you offer.
You’ll come away knowing which pages to improve, what content is missing and what to prioritise.
Often, there’s plenty we can do with the content you already have.
SEO Foundations
This is for you if you:
Have a small website and need help improving how it appears in search.
What it includes:
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An initial strategy session to understand your business, services, customers and objectives.
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Technical fixes
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Keyword research and mapping to give each page a clear search focus.
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A six-month action plan showing what’s being worked on and the priorities.
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Targeted optimisation of one existing page per month after the initial review and planning or a content brief for a new page.
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Uploading agreed changes to your website.
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Setup or tidy-up of Google Search Console, GA4 and Google Business Profile, with ongoing monitoring.
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Monthly performance reporting and a 30-minute review call.
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Adjustments to the action plan as we learn what’s working.
What you’ll gain:
Better-targeted service pages, a clear plan and regular improvements to your existing website.
From £750 per month
(Initial six-month agreement required)
SEO Content Growth
This is for you if you:
Want your website to attract more of the work you want, and need someone to plan, write and publish the content while you focus on your business.
What it includes:
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An initial strategy session to understand your business, services, customers and objectives.
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Technical fixes
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Keyword research and mapping across existing pages and proposed new content.
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Analysis of up to three search competitors to uncover relevant searches and topics your website currently misses.
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Ideas for service pages, articles and case studies informed by what potential customers are searching for.
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A six-month content plan, with clear monthly priorities.
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Monthly writing and optimisation to include work on up to three pages.
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Uploading approved content to your website.
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Setup or tidy-up of Google Search Console, GA4 and Google Business Profile, with ongoing monitoring.
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Monthly performance reporting and a review call.
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Quarterly strategy reviews and updates to the content plan.
What you’ll gain:
Useful content that demonstrates your expertise and helps potential customers understand your services, with someone managing its delivery.
From £1,200 per month
(Initial six-month agreement required)
SEO Content Partnership
This is for you if you:
Have several services or customer groups to reach and need more capacity to develop your website around those opportunities.
What it includes:
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An initial strategy session to understand your business, services, customers and objectives.
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Technical fixes
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Keyword research and mapping across your agreed service areas.
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Analysis of up to five search competitors, with ongoing research into gaps and opportunities.
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Content ideas based on customer searches, covering your services and the questions people ask.
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A six-month content plan showing what we’ll create or improve and what takes priority.
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A larger monthly writing and optimisation allowance for changes to up to five pages.
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Uploading approved content to your website.
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Setup or tidy-up of Google Search Console, GA4 and Google Business Profile, with ongoing monitoring.
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Monthly performance reporting and a strategy call.
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Quarterly strategy reviews, with the plan adjusted as new opportunities emerge.
What you’ll gain:
More capacity to develop content across your specialist services, with an experienced partner keeping the strategy and delivery moving.
From £1,800 per month
(Initial six-month agreement required)
SEO Review
This is for you if you:
Want to understand how your website could perform better in search and what to improve first.
What it includes:
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An initial conversation about your services, customers and goals.
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An SEO review of up to five agreed website pages, covering search targeting, headings, meta titles, descriptions and internal links.
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A review of Google Search Console data, where available.
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A prioritised action list explaining what needs attention and why.
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A handover call to discuss the findings and recommendations.
What you’ll gain:
A clear understanding of the main SEO issues affecting the pages reviewed and practical next steps.
From £650
One-off project
Implementation can be quoted separately or delivered through an ongoing package.
Choose your SEO package
Who I work with
I work with expert founders and specialist B2B businesses whose online presence doesn’t yet reflect the quality of their work.
That includes businesses in engineering, manufacturing, property, construction and other sectors where customers need to understand a specialist service before choosing a provider.
Improving your SEO can be especially beneficial if you:
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Rely heavily on referrals and want more potential customers to discover you through search.
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Want to attract more of a particular type of work.
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Have useful content on your website but no one finds it.
How we'll work together
1. We talk about your business
We’ll discuss what you offer, who you want to reach and what you want your website to achieve. I’ll recommend a scope of work and provide a proposal setting out the deliverables and cost.
2. I investigate the opportunities
I’ll review your website, research relevant searches and analyse competitors. Where available, your Google Search Console and GA4 data will help us understand current performance.
3. You receive a clear strategy and plan
I’ll talk you through the findings and recommendations so you understand what to prioritise and why. Your six-month plan will guide the work that follows.
4. We put the plan into action
You can hand the plan to your own team or work with me to deliver it. My content writing services cover updating existing pages and creating new service pages, articles and case studies.
Ongoing support includes reviewing progress and refining priorities as we learn what’s working.