Why you need a content strategy
From one-off competitor analysis and content audits to ongoing strategic partnerships, investing in strategy helps you take a more focused approach to content marketing.
No more scattergun approach or panic posting: you know what to prioritise, where the opportunities are and how to make every piece of content work harder.
My approach
Not all businesses are the same and not all businesses need the same when it comes to a content marketing strategy.
That's why I let my clients work with me in a way that works for them, whether that's a one-off project to support internal teams or an ongoing retainer covering a broader range of activity.
You can opt for one of my popular packages or we can build something around your specific needs.
Content Strategy Packages
I’ve brought together the services that naturally complement each other into four packages, designed around some of the most common challenges I help clients solve.
Content writing can be added to each one if you’d like help putting the strategy into action.
Content Strategy Starter
This is for you if you:
Know you need a clearer content strategy, but aren't sure what to focus on or where to start.
What it includes:
A deep dive into your business, audience and existing content, looking at what's working, what's missing and what you want your content to achieve.
I'll review (or create) your buyer personas, messaging and positioning and use those insights to build a comprehensive 6-month content plan, with clear pillars and blog titles.
How you'll feel:
In control of your content, your time and your budget because you know who you're talking to, what you need to say and what to prioritise.
From £2,500
SEO Content Strategy
This is for you if you:
Want to generate more organic traffic and enquiries, but need to know which search opportunities are actually worth pursuing.
What it includes:
I'll combine a content audit with an SEO audit, keyword research and competitor gap analysis to uncover what your audience is searching for, where you're already performing and where the best opportunities for growth lie.
You'll get a focused 6-month SEO content plan built around the topics and searches that matter to your business.
How you'll feel:
Confident that you know exactly what to create, update or optimise to reach and engage your target market.
From £3,000
Visibility Boost
This is for you, if you:
Are good at what you do, but aren't as well known for it as you should be (or would like to be.)
What it includes:
I'll look beyond how visible you are to understand what people know and remember you for.
I'll audit your content, competitors, search presence and wider authority signals to identify where your Authority Gap sits and where the biggest opportunities are to strengthen recognition and credibility.
You'll come away with clearer "known for" themes, thought leadership direction, SEO opportunities and a joined-up 6-month visibility roadmap.
How you'll feel:
Like the industry leader you are, with content and authority-building activity that reinforces your knowledge and expertise.
From £5,000
Authority Partnership
This is for you, if you:
Want an experienced strategic partner helping you build authority consistently, rather than another plan that sits in a drawer.
What it includes:
Me as your strategic second brain for six months, connecting the dots between your content, SEO, messaging, thought leadership, PR and wider authority-building activity.
We'll start by getting clear on your positioning, audience, existing content and Authority Gap, then build the strategy around the opportunities that matter most.
From there, I'll stay involved, reviewing performance, refining priorities, mining your business for new ideas and identifying relevant PR, awards, speaking and search opportunities as they emerge.
How you'll feel:
Energised and supported; you'll always know what deserves your attention next to keep your marketing team, content and visibility activity pulling in one direction.
£9,000 / 6 x £1,500
Mix and match the support you need
If my packages don't quite meet your needs, let's have a chat. Everything can be adapted or you can choose from the services below, either as standalone projects, or in combination.
Content strategy
- Content audit and recommendations: Find out what's working, what's missing and where your biggest opportunities lie.
- Content planning: Turn your business goals into clear content priorities, so you know what to focus on and why.
- Insight mining: Uncover the expertise, opinions and ideas already sitting inside your business and turn them into content opportunities.
- Messaging and positioning: Get clearer on what you want to be known for, what makes you different and how to communicate it consistently.
- Buyer persona research and development: Understand who you're trying to reach, what matters to them and what they need from your content.
- Competitor analysis: Understand how your competitors are positioning themselves, what they're talking about and where you can stand apart.
- Thought leadership topics: Identify the ideas, expertise and perspectives worth talking about to build recognition in your field.
- Content distribution and repurposing strategy: Make your best ideas work harder by identifying how and where to use them across different channels.
SEO
- SEO audit and recommendations: Understand how your existing content is performing in search and where there are opportunities to improve.
- SEO keyword research: Discover what your audiences are searching for and the topics worth targeting.
- SEO keyword gap analysis: Identify valuable searches your competitors are appearing for that you're currently missing.
- SEO-focused content planning: Turn search data into a practical content plan focused on the topics and opportunities most likely to make a difference.
Authority & visibility
- Authority audit: See how clearly your expertise and credibility currently come across and where there are opportunities to strengthen them.
- PR opportunity research: Identify relevant media and PR opportunities that can put your expertise in front of the right audiences.
- Award opportunity research: Find credible awards and categories that can strengthen your reputation and provide valuable third-party recognition.
- Speaking opportunity research: Identify relevant events, panels, podcasts and other opportunities to share your expertise with wider audiences.
Implementation
- Implementation support: Get practical strategic support to turn recommendations into action and keep activity focused on the right priorities.
- Content writing support: Bring in additional writing expertise when you need help turning agreed ideas and priorities into high-quality content.
The Process
1. We'll always start with a conversation about what you're trying to achieve.
2. From there, I'll recommend the services I think will make the biggest difference. Some naturally work better together, and if I think combining them will get you a better result, I'll explain why. I'll also tell you if I don't think you need something.
3. You'll then receive a clear proposal setting out exactly what I recommend, what I'll deliver and what it will cost, so you can decide what works for you.
Get in touch
Want to discuss your options? Drop me a message and I'll get straight back to you.